Microsoft Windows 8 64bit update fail process

By owning a Dell XPS-1330 laptop from 2008 I am bound to be using a version of Windows.
This is fine because I am a long time fan and happy user of Microsoft software.
I also use Linux and OSX so it is all fine with me.

I am writing here to describe my frustration with Microsoft and the in ability to understand and cater to there consumers like me.
If I was the Product owner of Windows 8 I would be deeply ashamed with the upgrade path for existing users.

Here is the history before we start with the upgrade:
The machine has been upgraded from Windows XP 32bit to Windows 7 32bit (with 64bit on DVD family license).
The upgrade could have been done to 64bit without a clean install and I needed to have my apps then so I upgraded and excepted the lack of 64bit.

My curiosity for Windows 8 has been risen because of all the Surface thing etc, so i decided to do a clean install with hopefully a 64bit install of Windows 8.

When I started with the upgrade assistend it checked my system and found out that it could upgrade etc.
I decided it couldn’t because I want 64bit. I therefore downloaded it to an ISO and burned a DVD booted and installed the Windows 8.
It all went fine, until I found out that it had installed 32bit version of the OS.
You can imagine I was very unhappy with this. I had spend money and did not get what I wanted and payed for.

The next morning (after a cool down) I decided to call Microsoft Netherlands for advice and a download location of a 64bit ISO file for installation.
The guy picking up the phone was Mark Boots, he started to ask me about my PC and I explained the situation.
His answer was that I should buy a full version Windows 8 license for around € 150,-.
I was outraged and told him about upgrade paths on OSX and the costs involved.
I also told him that I would involve the “Consumentenbond” in this customer decide, he made me clear that he wanted to have his name included so again, Mark Boots.
https://twitter.com/markboots/status/243429663135911938
And may I suggest you train a little more because I have found a legal solution.
http://technet.microsoft.com/en-us/library/jj203353.aspx

Solutions:

  1. Buy the upgrade and order the DVD’s to your home with an extra charge of € 14,-
  2. Go and find and Windows XP or Windows 7 64Bits machine with your language version installed.
    http://windows.microsoft.com/en-us/windows-8/upgrade-product-key-only
    Use the upgrade assistend and your own license to download the the ISO file (be careful not to upgrade that machine).
  3. Go to a Arrrbeach.se (Pirate something) site and download an unaltered retail version of the 64bit version of the install DVD for Windows 8.
  4. Download a trail version and install that and insert the license later. (untested, just theory)

All the above solutions will result in an ISO file download which you can burn to a DVD and boot from to make a clean-install on your target PC.

To Microsoft:

  1. Why isn’t there an ISO download place with all versions?
  2. Why don’t I get 64bit ISO and 32bit ISO downloads?
  3. Why is the Language thing still so hard for you and not for OSX/Linux?
  4. Why are your trained “Professionals” so bad and not service oriented?
  5. Where can I send the bill for this consulting job?
  6. Why have you let me down as a long lasting customer for a very long time? I even do VBScript and own Windows Servers.

Sources:
http://www.ghacks.net/2012/10/27/windows-8-upgrade-from-32-bit-to-64-bit-system/
http://answers.microsoft.com/en-us/windows/forum/windows_8-windows_install/i-im-not-getting-any-option-to-create-an-iso/0f53f497-c44d-4e87-beba-1549d6668a70